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Social Media marketing (SMM) is a form of web marketing that uses the advantages of social networking sites as a tool of promoting websites, therefore increasing traffic towards them and learning from users’ direct reactions.
SMM depends on the principle of organic search, that primarily means when the web site or its connected social network page is more active, the website’s position on search engines rises, i.e. it will be seen in the first few results.
SMM (Social Media Marketing) is promoting in social media. The essence of this is to promote, advertise products or services within social networks.
SMM is presently considered one of the foremost effective advertising tools. Users don't always understand SMM as a marketing advertizement. Social networks inspire confidence among visitors, are related to communication, friends, groups of people with common interests, etc. This makes the space of social networks more loyal than the usual forms of advertising.
SMM promotion goes along side such concepts as Networking PR, Advertising, etc