Course Detail

Course Description

Why Social Media Marketing ?

Social media has been considered to be one of the important component of digital marketing. Likewise, social media marketing is one among the best tools for online marketing thereby creating high traffic and attention through social networks. This helps to evaluate your audience and customers.

There are three main platforms in social media:

1) Online Communities and Forums

2) Blogs (individual blogs and blogs network)

3) Social Networks (Facebook, Twitter, Linkledin)

SMM plays as an essential element in business. Businesses are using social media for sales, HR, CRM, product development and so on.

Now a days , Social media has become one of the best tools to reach a large number of customers. So this social media marketing helps to create brand awareness among this massive social media users. This method helps to create a direct interest among the customers and improve our sales.

Benefits Social Media Marketing

• Social media marketing provides an opportunity to build brand awareness by approaching large customers.
• Improves the reach of the product through ad by getting their message delivered through this social media channel.
• Helps to improve the relationship and interaction with the customers through direct marketing in social media.
• Helps to increase the site popularity and bring potential customers for your company.
• SMM also increases search rankings and SMM is available at affordable cost.

Why Choose Joojoy?

• +8 Industry Certifications.
• Google Adwords and Analytics Certified Trainers.
• Lifetime access to latest contents
• Work on live project and gain hands on experiences.
• Integrated Digital Marketing Course Modules.
• Learn about Personal Branding.
• Learn both online and offline marketing.

Social Media Marketing Course Modules

Module 1 – Introduction

• What is Social Media Marketing
• Introduction of social media marketing
• What is engagement
• How to increase engagemen
• How to create effective post in social media
• Facebook Introduction
• Twitter Introduction
• Linkedin Introduction
• Instagram Introduction
• Youtube Introduction
• Social media marketing tools
• Live projects and assignments
• How to create a social media proposal
• Tracking and generating leads

Module 2 – Facebook and Instagram

• Facebook Business Page Creation
• Business Page Setting
• Important to consider before publishing a page
• How to do effective posting
• How to increase likes organically
• Importance of likes
• Adding facebook likes API to your website
• Facebook Insights
• Facebook and Instagram Paid Marketing
• Different types of campaigns
• Ad formats Bidding and options under facebook
• How to choose a right campaign
• Power Editor
• Conversion tracking and Remarketing
• Facebook Reporting

Module 3 – Twitter Advertising

• Twitter Business Page Creation
• Business Page Setting
• Important to consider before publishing a page
• How to do effective posting on twitter
• How to increase followers organically
• Importance of followers
• What is twitter cards
• Twitter Analytics
• Twitter Paid Marketing
• Different types of campaigns
• Audience and APP manager
• Ad formats Bidding and options under twitter
• How to choose a right campaign
• Audience insights
• Conversion tracking and Remarketing

Module 4 – Video Advertising

• What is Video Marketing
• Importance of Video Marketing
• Business Page Setting
• Important to consider before publishing a video
• How to do effective posting on youtube
• How to increase subscribers and likes organically
• Importance of likes and Subscribers
• Video remarketing
• YouTube Analytics
• YouTube Paid Marketing
• Different types of campaigns
• Audience reports
• Ad formats Bidding and options under youtube
• How to choose a right campaign
• Audience insights

Module 5 – Linkedin Advertising

• What is Linkedin
• Importance of LinkedIn
• Business Page creation
• Business Page settings
• Important to consider before publishing a page
• How to do effective posting on youtube
• How to increase subscribers and likes organically
• Importance of followers
• LinkedIn remarketing
• LinkedIn Analytics
• LinkedIn Paid Marketing
• Different types of campaigns
• Audience reports
• Ad formats Bidding and options under LinkedIn
• How to choose a right campaign

Module 6 – Other Social Platforms

• Pinterest
• Quora
• Google+
• Reddit
• Tumblr