Course Detail

Course Description

SEO Courses Training Institute in Salem

Why Search Engine Optimization ?

SEO means Search Engine Optimization, which is the process of getting traffic to the websites through natural searches on the search engine. The types of optimizations are On- page and Off-page optimizations.

Search engine result pages(SERP) will provide opportunities for you to bring your company name in the top rankings and enables your company in reaching potential customers.

Because most of the internet users don’t scroll down the first page of SERP. This SEO training helps a company appears on the all-important first page of google results.

SEO training basically consists of Keywords researching, Database programming, Applications, searching, analysing and also deals with website marketing, creative copywriting. This SEO in digital marketing helps in the phenomenal growth of the company.

Well trained SEO experts are having a complete competition in this new digital world. So SEO plays a top role in digital marketing.

Benefits Search Engine Optimization

• SEO is always cost effective, lower in cost than other paid advertising.
• SEO helps to increase the targeted traffic on the website and also improve rankings in SERP.
• Helps in increasing the revenue of the company.
• Enables brand visibility and site popularity.
• SEO leads to long term positioning and helps in keyword search, strategy development.

Why Choose Joojoy?

• +8 Industry Certifications.
• Google Adwords and Analytics Certified Trainers.
• Lifetime access to latest contents
• Work on live project and gain hands on experiences.
• Integrated Digital Marketing Course Modules.
• Learn about Personal Branding.
• Learn both online and offline marketing.

Search Engine Optimization Course Modules

Module 1 – Introduction of SEO

• What is search engines
• Different types of search engines and their meaning
• How search engines work
• What is crawlers, robots and spiders
• How to choose a best search engine

Module 2 – Keyword Research

• What is a Query or Keyword research
• Importance of choosing right keywords
• Different types of keywords
• Steps and to procedures to find a right keyword for a website
• Keyword analysis
• Keyword research using Google keyword planner

Module 3 – Search Engine Optimization (SEO)

• What is SEO
• Importance of SEO in Digital Marketing
• Things to consider before you start SEO for a company
• Different forms of SEO
• On page optimization and Off page optimization

Module 4 – Google Search Console

• Creating Search Console account
• Verifying Search Console account
• Search Appearance
• Google Index
• Google Crawling
• Search Traffic
• Understanding queries and Average keyword position
• Google My Business

Module 5 – On Page Optimization

• Introduction to On page optimization
• Title, Description and Keywords tags
• H1 to H6 Tags and their importance
• Important places where keywords has to be inserted
• Internal links and External links
• Page naming / URL Structure / Permalink
• Anchor Text
• Alt tags and Image naming
• Content Optimization and their importance
• Robots.txt
• URL Canonicalization
• HTTP / HTTPS
• Different types Sitemaps and their importance
• Keyword Proximity, Authority, Prominence and density
• Google analytics and Webmaster integration
• Duplicate Content / URLs
• W3c Validation
• Broken link analysis
• Bread Crumb
• Creating effective landing pages
• On page Audit

Module 6 – Off Page Optimization

• Introduction to Off page optimization
• Creating social media pages and linking to website
• Website to submission to search engines
• Submission guide lines and their steps
• Directory submission
• Social book marking
• Photo Sharing
• Video Sharing
• Document Sharing
• Business listing submission
• Content Marketing and its importance
• Article submission
• Press release submission
• Forum posting
• Guest posting
• Question and answers
• Classified Submission
• Infographics sharing
• Web 2.0 submission
• What is backlinks / Link building
• Importance of backlinks / Link building
• Marketing Strategies to build quality backlinks
• Competitors backlink research and submission
• Submission to do follow websites