SEO stands for Search Engine Optimization. It is the process of optimizing your online content in such a way that will bring your website as a top result in a search engine when users will search for certain keywords that will match your content. When you learn SEO, you will know exactly what to do to increase your website’s ranking on a search engine in the unpaid section, also known as the organic listings. The vast majority of online experiences begin with a search engine, and nearly 75% of searchers start their searches on google. The maximum clicks go to the results shown on the first page. This means the higher you rank in results pages, the more clicks and traffic your site will generate.