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Search engine optimization (SEO) is the art and science of getting pages to rank higher in search engines such as Google. Because search is one of the main ways in which people discover content online, ranking higher in search engines can lead to an increase in traffic to a website.
SEO Stands for "Search Engine Optimization". It means the process of improving your sites to increase its visibilty when people search for products or services related to your business. SEO refers to techniques that help your website rank higher in Search Engine Result Pages (SERPs).