Course Detail

Course Description

Why Search Engine Marketing ?

“LET YOUR PPC ACCOUNT TO WORK SO YOU DON’T HAVE TO”

SEM is an effective tool to create a direct traffic on the website. If your website needs fast traffic, then you may go for SEM. Here the advertiser pays the publisher or the website owner when the advertisement is clicked.

This advanced search engine marketing helps in gaining knowledge about the paid advertisement. A certified SEM professional may display their campaign only for their selected audience.

If SEM advertising is managed correctly, then the company becomes profitable. Displaying an advertisement provides an opportunity to build brand affinity.

Benefits Search Engine Marketing

• The investment is small for the pay per click marketing. There is control of budget and scheduling.
• Become the “No. 1” in the google search results, instantly.
• In this PPC, traffic is targeted and these results are always measured.
• Keywords are tested for natural SEO. It has a national exposure and improves visibility of product.

Why Choose Joojoy?

• +8 Industry Certifications.
• Google Adwords and Analytics Certified Trainers.
• Lifetime access to latest contents
• Work on live project and gain hands on experiences.
• Integrated Digital Marketing Course Modules.
• Learn about Personal Branding.
• Learn both online and offline marketing.

Our Digital Marketing Course Modules

Module 1 – Fundamentals

• Introduction to Adwords
• Benefits of Adwords
• Ads Appearance
• Quality of campaign
• Payment
• Campaign types
• Bid, Audiences & Ad groups
• Tools to measure results and campaign optimization

Module 2 – Search Network

• Keyword Research
• Keyword Matching and selection
• Ad formats & Extensions
• Ads, site quality and quality score
• Keyword, bidding, targeting – Adwords tools+
• Performance monitoring and reporting
• Optimizing performance
• Reports, Evaluating and auction insights

Module 3 – Display Advertising

• About Display Ads
• Using ad formats and adwords gallery
• Display ads on YouTube
• Ad formats and targeting on Youtube
• Optimizing Content on Youtube
• Display ads on mobile devices
• Overview of ads on mobile devicesAd formats and appearance

Module 4 – Video Advertising

• About video advertising
• Benefits of Video Advertising
• Planning and Implementation
• Creating video channel and using video editor
• Campaign creation, management and performance
• Ad formats, targeting and remarketing
• Generating Reports
• Reporting and ROI

Module 5 – Mobile Advertising

• Mobile advertising overview
• Ad formats and campaign creation
• Bidding, keywords and targeting
• Extensions and Mobile Display
• Tracking and analytics
• Measurement and optimization

Module 6 – Live Projects

• Work on Live Projects
• Adwords Editor
• Case Study
• Institute Test
• Quiz
• Google Adwords Certification Test