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Promote your business online using digital marketing tools like search engine optimization -SEO, social media marketing -SMM, pay per click -PPC and other paid advertising campaigns. This dedicated effort will place your business website high up in search engine results page –SERP. So whenever a user searches for a product, your webpage containing this product will come up higher in the SERP which means there is a high chance that the user might click on the page. Webpages rank high in search engines if and only if they are loaded with relevant product related information. Premium content that gives more and more insight into the product dynamics get a higher ranking possibility if the SEO is done well on the page. In short, SEM is the result of all the above activities. SEM cannot work without organic SEO and in order to avoid negative ranking penalties, much care should be given while making a website optimized for search engines.