Course Detail

PPC Advertising: A Great Way of Marketing

Running Google ads on the web is a great way to reach out to millions of people worldwide. This is what PPC is all about. Here we will discuss what PPC is and how it works? We will also let you know why doing a PPC course in Jaipur is a good idea for your future.

What is PPC and How is it different from SEO?

PPC (Pay-per-Click) is a form of digital advertising. It can be defined as a model of digital marketing where the advertisers pay a small fee every time someone clicks on their ad. It is actually a way to purchase the clicks or visits for a website instead of depending on organic traffic. These ads are keyword-centric, meaning they are created after doing extensive research on what the target audience is searching for.

Now you must be thinking what is the difference between PPC and SEO? Read further to know the difference.

SEO vs. PPC

SEO (Search Engine Optimization) is a process used to increase the website ranking in SERPs. In this, different SEO techniques are used to attract organic traffic to the site. On the other hand, PPC is a service people use to increase the traffic of their website by running the paid ads on the web. So, it is like buying paid visitors without paying much attention to organic traffic.

Another difference between both services is that SEO is a time-taking process and PPC gives results within a short period. If the SEO of any website is good, then it can rank on the first page of result pages. While in PPC, if one pays a high amount for clicks (also known as CPC- higher cost per click), he can run ads on the first page.

Costing

A noteworthy difference between PPC and SEO is that the traffic derived through SEO is free of cost. On the other hand, the traffic derived through PPC is not free. As the name suggests, for PPC - one needs to pay per click. This is why we may read terms like paid search engine listings and organic search engine listings. Although with SEO, the traffic generated is free but it requires a lot of hard work and time to do SEO and generate traffic from search engines. It requires a greatly optimized and high-quality site to rank on the first result page.  If a website is optimized well and manages to rank higher, then organic traffic continues to generate. While in the case of PPC advertising, one can get more clicks but it will also cost more. The charges for SEO are indirect. One doesn't need to pay for a website to rank higher in SERPs. But if he doesn't do the SEO himself, he needs to pay for the SEO services The charges for PPC are direct. One needs to pay whenever anyone clicks on their ad. Google keyword tool can be used to calculate the cost.

Need as per the situation:

It can be difficult for new ventures to get started with SEO. In this situation, paid marketing can help initially and provide the right track for SEO. 

Start-ups and small businesses can choose PPC initially to get the clicks. It is because SEO takes a lot of time to rank any website on top of the search results. First, one needs to go for PPC advertising and after that SEO can help maintain those visitors. If the website is optimized well, then it can retain those visitors who visited through PPC advertising. It will also help in generating new organic traffic. And once a website starts getting organic traffic and maintains it well, one may not need to pay for PPC services to buy the clicks.

Bottom line

 So, the bottom line is that a person can first choose PPC advertising and then go for SEO for new ventures. Also, one may stick to PPC services if one gets high profits from the products or services. One may choose only SEO if the budget is limited to spend on the ads. On the other hand, using both PPC and SEO gives faster results and can be very beneficial for a business. 

Both SEO and PPC come under the umbrella of SEM (Search Engine Marketing). SEM is a part of the digital marketing campaign for any business. So both SEO and PPC are used as parts of the overall Digital marketing Campaign. 

Now you must be clear about the difference between SEO and PPC. Let's move further and know about the major PPC platform that is Google Ads. 

What are the Benefits of Doing PPC Training?

If you enrol yourself in PPC Training in Jaipur, you can help your future clients in many ways. Let's have a look at that:

After you take Google Ads Training in Jaipur, you will become a Google Ads expert. You will be able to create relevant ads for a client's website. If you know the target audience, you can run the ads for the relevant people by using the correct keywords. You will have an idea about what people usually search for that particular service or product. This way, when any user search matches the keyword, the ad is displayed on the results page. When the user clicks on the ad, he is redirected to the website of the advertiser.

This way, people won't be bombarded with ads in which they are not interested. At the same time, your prospective client (the advertiser) won't be charged to run their ads for the wrong audience. You can use PPC advertising to achieve goals like generating leads, improving sales and boosting brand awareness.

PPC tactics enable the advertisers to display their products to the customers at the very same moment that they are searching for them. For example, if the product to be sold is a dress and it is red in colour, it is targeted with the keyword “red dress”, and it is displayed as soon as someone searches the web for any red dress.

A great benefit of PPC advertising is that the advertisers have to pay for the clicks that the ad generates and not the views. In this way, they are not charged any extra amount and the service won't be too expensive for them.

Another benefit for the advertisers is that they can set their budget. It is as easy as setting a monthly limit of expenses. In this way, they are not charged more than the set budget. Google Ads provides different bidding options so advertisers can set their PPC rates easily.

The advertisers can also know the performance of their ads and campaigns with the help of Google Ads. They can make any changes to the existing campaigns by using the free tools provided by Google Ads.

What will You Learn in the PPC Course in Jaipur?

You will learn a variety of PPC advertising tactics in this Google ads training in our institute- The VentureHeap Academy. Have a look at the topics covered in this course:

Apart from teaching these topics, we make sure that our students understand all the concepts thoroughly. At the end of this course, you will understand the working of Google Ads. It will help you greatly in making a successful career.

Who Can Join PPC Training in Jaipur?

Anyone interested in learning paid advertising can enrol for PPC Training. Students who want to make a career in digital marketing or paid marketing can choose this course. With this, PPC training can be beneficial for business owners or entrepreneurs, marketing and sales executives and anyone who wants to master this skill and make a nice career.

What are the Career Opportunities Waiting for You after Doing PPC Course?

If you want to make a successful career, then doing PPC training in Jaipur will be very beneficial for you. It gives you many career options to choose from. The competition rate in this field is not very high as there are not so many PPC experts in the industry. So, there are so many job opportunities available for new candidates. This opens the doors to make a great career as a PPC expert in the corporate sector.

Entrepreneurs and start-up companies need PPC experts to help grow their business. Digital agencies also need them to help their clients achieve their campaign targets. So you can easily get a job in any of these organizations.

With this, a PPC expert can also choose to work as a freelancer and earn from multiple clients.

Being a PPC advertising expert offers a successful career. All you need to do is enrol yourself in the PPC course in Jaipur. It can lead to bigger and better opportunities and help build the success ladder for your career.