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Google AdWords is essentially Google’s advertising program. This helps you to create ads online so that it reaches the target consumers exactly when they are interested in the product or services.
Google AdWords can be used for business promotion and can also raise awareness or increase the traffic of your website. Google Adwords has revolutionized the concept of business, as more and more businesses are making their presence online.
Opting for a digital marketing course that has Google AdWords as an essential part of the curriculum is very important. Your understanding of Google AdWords will help you in numerous ways when working in the industry. It will also give you a competitive edge as a student.