Adwords Training – Search Engine Marketing is a Digital Marketing Strategy in which companies promote their products and services through paid advertising. It differs from SEO and SMO strategies because it promotes businesses using paid channels to create online visibility. The working principle of SEO and SMO, on the other hand, is based on popular keywords; hence, these strategies are considered to be “organic”.
Welcome to Adwords Training Institute in Hyderabad
Compared to print and broadcast media, SEM is the cheapest, considering the fact that the World Wide Web has a global reach compared to the other two. Search engine companies such as Google, Bing, and Yahoo, charge a fee for companies to be included in their search result pages. The inclusion can be in the form of a simple search result link, a box ad, a pop-up ad or a banner ad. So, if a user types a particular keyword or string of keywords, the ad will appear in the response. The placement of the ad is pre-determined by the search engine based on various factors that the ad creator chooses. This location can be in the main search results area or a specified advertising space.
The advantage of SEM is its cost control feature that companies can modify as per their need from time to time. There is no fixed cost which needs to be adhered to across weeks, months or years. Companies can set budgets and limit their payments on a day-to-day basis to ensure that their finances are not overburdened.
In addition, there is a plethora of targeting options in paid search. Companies can manage the smallest to the biggest details of their advertisements from location to placement to network targeting in SEM. An additional benefit for e-commerce sites is that SEM can help directly link their marketing earnings to returns.
Google AdWords/PPC Course Uses
PPC (Pay Per Click) advertising lets your businesses to reach an audience by running campaigns through sponsored ads on the search engines. Whether you’re viewing to bring in a new website visitor, grow online sales, get the phones ringing or keep customers coming back for more, Google AdWords can help. Your business gets found by people on Google search precisely when they are searching for the things that you offer. Google AdWords makes you manage your campaign by yourself.
Digital Floats, Digital Marketing Training Institute, Hyderabad provides a complete knowledge of the internal workings of this Search Engine Marketing mechanism, with special concentration on Pay per Click training programme. Having gained a name as the Digital Marketing Training Institute of Hyderabad, we promise you the expertise that you need to create internet-based ads that impact rather than those that just propagate to sell products worldwide.
A popular SEM tool used globally by small, medium and large-scale companies is Google AdWords. AdWords incorporate Search Engine Optimisation and Search Engine Marketing into its workings and is one of Google’s main revenue generators. AdWords uses keywords entered by users to display relevant ads on Google and its advertising network and includes local, national and international distribution.
The AdWords program enables businesses to set a budget for advertising and pay only when people click the ad. To register into AdWords, companies first pay Google a lump sum amount and bid for a per-click cost. Google AdWords then uses the Cost per Click (CPC) also called Pay per Click (PPC) pricing system to execute its advertising service. This means that Google does not charge the advertising company for displaying the ad; only when a user performs a click action on the ad, do a predetermined amount of money, usually, a few paise, get deducted from the lump sum.
Advertisements can be designed in AdWords in a matter of just a few minutes. They take the format of a short text ad which includes a title line limited to 25 characters, two short descriptive lines of 35 characters and a URL link with a maximum of 35 characters to a website or a specific website page. Google has an active official public help and support community maintained and frequented by highly experienced AdWords users.
The Pay Per Click concept of SEM is not limited to Google AdWords alone. Most search engines and internet marketing companies sell text, pop-up, and banner ad space to companies across the World Wide Web work using this mechanism.
The AdWords course and advanced AdWords Certification training offered at Digital Floats training institute guarantees its students complete knowledge of the internal workings of this Search Engine Marketing mechanism, with special focusing on Pay per Click training programme. Aspiring digital marketing analysts and managers can get an in-depth understanding of how to use Google AdWords to hit the target audience accurately based on geographical location and individual interests. Having earned a name as providers of the best AdWords training in Hyderabad, we promise you the expertise you need to create internet-based ads that impact rather than those that just propagate to sell products worldwide.
Search Engine Marketing encompasses two more sub-strategies, which are display marketing and video marketing.
Digital Floats Training Institute offered Full Time and weekend Adwords Certification Training Courses are custom designed Programme that appropriately fit the profession wishes of new career-seekers, operating professionals or even enterprise owners.