Course Detail



Course Detail

Course Description

Google Adwords Courses

What is Google Adwords Certification?

Google Adwords certification program is conducted by Google. It’s a professional accreditation that Google offers to individuals who exhibit their proficiency and capability in basic and advanced aspects of Google Adwords.
To become a Google Adwords Certification Professional you need to pass two exams. It will be Adwords fundamentals and any one of these: Search Advertising, Display Advertising, Mobile Advertising, Video Advertising or Shopping Advertising.

How will you benefit after completing Google Adwords Certification Program

Take Google Certification Exam free of cost and get Google Adwords promotional Offers. Once successfully completing the program, you can exhibit your proficiency in maintaining large and small Adwords account with thousands of keywords in a campaign. Help in boosting companies and business growth by creating successful Adwords campaign, drive traffic to website and generate quality leads. For jobs, as a certified Professional you can exhibit your achievement with certificate issued by Google.

Who should take Google Adwords Certification?

  • Sales / Marketing Professionals
  • Students / Freshers / Under Graduates / Graduates
  • Entrepreneurs / Business Owners
  • Seeking for a career growth in Digital Marketing
  • Freelancers
  • Its open for all who wants to be a Digital Marketing Specialist

Module 1 - Fundamentals

  • Introduction to Adwords
  • How to use Google adwords for business
  • Importance of Google adwords
  • How to create account
  • How to make payment
  • Types of Campaigns
  • How to segregate campaigns, adgroups and ads
  • How to reduce CPC for a campaign
  • Bidding options
  • Ads Appearance
  • A/B Splot Testing & Multiple Ad Copies
  • What is Ad rank
  • How to measure a quality of a campaign
  • Tracking Conversions


Module 2 - Search Network

  • Importance of Search Network
  • Keyword Research
  • Keyword Matching Process
  • Ad formats & Extensions
  • Ads, site quality and quality score
  • Keyword, bidding and targeting
  • Dynamic Search Ads
  • Call Only ads
  • Location Targeting
  • Performance monitoring and reporting
  • Optimizing performance
  • Reports, Evaluating and auction insights
  • Keyword insertion & count down timer setting
  • Ad Preview and Diagnosis Tool


Module 3 - Display Advertising

  • What is Display Advertising
  • When to choose display network
  • Meaning of Google Display Network (GDN)
  • Types of Bidding options available
  • Different ad formats under GDN
  • How to find Google partner websites
  • Difference between Image, Responsive and Video Ads
  • Targeting Objectives under Display Network
  • Placements meaning and when to use it
  • Display Keywords
  • Topics objective
  • Google Sponsored Promotion Ads
  • How to set up conversion Tracking for Display Network


Module 4 - Video Advertising

  • About video advertising
  • Benefits of Video Advertising
  • When to use Video Advertising
  • Planning and Implementation
  • Creating video channel in YouTube
  • optimizing the video channel
  • Linking Video channel
  • Campaign creation, management and performance
  • Ad formats, targeting and remarketing
  • Objectives under video advertising
  • When to bumper ads
  • Video advertising policies
  • Generating Reports
  • Reporting and ROI


Module 5 - Mobile Advertising

  • Mobile advertising overview
  • How to set up mobile marketing campaign
  • How to promote mobile app installs
  • How to promote mobile app engagement
  • How to link plays store account to adwords
  • Ad formats and campaign creation
  • Bidding, keywords and targeting
  • Extensions and Mobile Display
  • Image and Video sizes
  • Tracking and analytics
  • Measurement and optimization


Module 6 - Overview of Adwords

  • Work on live projects
  • Deeply understand campaign optimization structure
  • Understand the bidding optimization
  • Expertise in creating creative ads
  • Loads of live assignments
  • Keyword Planner
  • Display Planner
  • Adwords Editor
  • Case Study
  • Adwords Certified Professional
  • Search advertising certification
  • Display advertising certification
  • Video advertising certification
  • Mobile advertising certification

Institute Overview

Hyderabad, Telangana, India

Sit back, relax and learn from the experts through experiential learning Digominds is the Best Digital Marketing Training Institute in Hyderabad. We Offer Digital Marketing Modules like SEO, SEM, PPC, SMM, Analytics, Content Writing... Read More

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