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PPC, also known as pay per click, is an online model where advertisers pay based on the number of clicks on their online ads. It is one of the effective channels that enhance the quality of the website. Marketers create and design ads and then offer on particular search phrases at the online selling. The various types of PPC ads include display ads, search ads, local search ads, etc. Such ads are available on web pages, web pages, mobile applications, and social media platforms.