In today’s experience-driven culture, your customers expect more from email than lackluster messages, bad timing or impersonal communication. If you can’t prove that you know and respect them by sending the right messages at the right time, your emails will end up in the junk folder. You need an email strategy for today’s expectations and you need the technology to blow those expectations away. Email is as important as ever — maybe even more. But you can’t just use the same old email marketing strategy to succeed. Forget what email used to be. The technology behind tomorrow’s email marketing is letting you take charge today.
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