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When electronic mail was first introduced for the common people, nobody could’ve ever imagined the impact that it would create in the daily lives or even the way it will cater the marketing goals of various companies in terms of their products and brands. The email marketing is nothing but sending personalized or business and marketing related messages for generating leads and business for clients and companies. E-mail marketing is a very effective marketing tool that can really change the fate of a growing business and provides it the support needed to thrive in today’s fickle digital realm and its terms.