Marketing has changed completely in the past decade. Gone are the days of a newspaper advert or depending solely on a radio jingle. Social Media has revamped the entire market of buyers and sellers. It has opened the global market to everyone, thus providing a larger market and has brought buyers and sellers closer. In an era of instant replies, hashtags and mentions, the old school E-mail Marketing still stands proud. This so called old school mode of connecting with potential customers is still effective. The return on Investment on E-mail Marketing is about 30% and considering the current competitive market, 30% is a large margin. Besides it also results in increase in ROIs and referrals.
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