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Email marketing is one of the core elements of digital marketing practice that is used for promoting businesses by sending emails, newsletters, bulletins. Marketers need to connect with their audiences by using modified method and email marketing ensures this in the most suitable way. Email marketing campaigns use emails for building relationships with prospective and existing audiences to drive leads and conversions. It is one of the most tested approaches for advertising efforts and no other internet marketing element enjoy the existence that email promotion ensures. To acquire email marketing, it is significant to understand what Email marketing is and how you should involve it in advertising strategy.