Share this link via
Or copy link
The basic premise with all marketing activities is to make the content as personal as possible. Customised, timely and relevant messages are always likely to increase impact. But sending too many emails can be counterproductive too, so finding the right balance is an important goal. The next consideration is to maximise the likelihood that emails will be received by recipients. Just about all of us receive unsolicited emails, some of which can be potential harmful. There are various safeguards that companies have in place to identify high risk email to prevent it from entering into their systems. They automatically place medium-risk emails in a junk email folder. There are a number of ways to set up an email campaign to minimise its spam rating, and these rules should always be strictly adhered to.