Course Detail

Digital marketing was a wide network with a massive point of digital touch that customer will interact many times a day with their problems and they find a digital platform to solve that and the firm also uses digital channels for ranking or bringing their company on top. To effectively and efficiently utilize these channels, you need to have an understanding of each:

Pay-Per-click (PPC):                   

Pay-Per-click (PPC), Paid search advertising, is an internet model used to bring traffic to the webpage that results on (SERP) search engine result page for each click. And there are ads on the webpage which will charge you for every click they made on the ads the website offers the pay per click ads and an advertiser plays the role of publisher and the customer who is need of that service/product are will click on that ads so that the ads reaches to their targeted audience.

Search Engine Optimization (SEO):

SEO stands for Search Engine Optimization and it is practice for increasing the traffic to your webpage to get the organic search engine result page. In simple words, we can say that SEO is done to improve and increase the visibility for the searches which the customer is searching and add the relevant keyword to the content so it easily gets to the customer and gives the organic result. ON-page and OFF-page SEO is also a technique to increase the ranking of website online search result pages.

Content Marketing:

Content writing is a planned/strategic marketing focused on providing relevant, valuable and related content to fascinated the customer toward the website. Content Marketing is need to every website so that the Google crawlers are invited to read the content written on the webpage if the crawlers find the valuable information then it increases ranking and also crawlers comes to webpage to check whether the content is unique, copyright or there is nudity, hate presented or not and if they found any of issue then the ranking of the page gone down and it will never get ranking.

Social Media Marketing:

Social media marketing means creating, designing, and sharing content on the internet in order to attain your marketing and branding purpose. In social media marketing activities like posting images, videos, and blogging content that attracts the people who use social sites. As now day’s people spend their maximum time on social sites so this is the best method of marketing today.

Mobile Marketing:

Mobile device become common today as each and every one have mobile phone in their pocket and marketing on mobile is convenient to reach to their specified customer as mobile phone are checked constantly at each and every hour throughout the day. So marketing become easy as one cam seen anything on mobile will be fixed in mind for some days and customer will reach by that marketing. And SMS, MMS and social sites are the option to reach to their customer.