Course Detail

Digital Marketing Training Course syllabus :

Digital Marketing Training

•  What is Digital Marketing ?
•  Difference Between Traditional Marketing and Digital Marketing ?
•  Benefits of Digital Marketing?
•  Latest Digital Marketing Trends
•  Digital Marketing Platforms
•  Digital Marketing Strategies for Websites
•  Career Opportunities in Digital Marketing
•  Difference Between Digital Marketing , Online Marketing and Internet Marketing
•  Functions and Types of Digital marketing
•  What is Marketing and how to build Online Marketing Plan
•  Digital Marketing Process
•  How to increase Visibility and People Engagement
•  Digital Marketing Techniques for Product Marketing and Service Marketing
•  Traffic Generation Techniques , Leads and How to guage Performance Evaluation
•  SEO ( Search Engine Optimization )
•  Introcuction to SEO
•  What are Search engines and How Search Engines Work
•  Search Engine Algorithms and Latest Updates
•  Keyword Reserch
•  Google Trends
•  Purpose of website analytics
•  How to choose Website Analysis Tools
•  Installing Google Analytics in website
•  Competitive Analysis
•  Domain Registration and Hosting Plans
•  Keyword Placement
•  SEO Content Writing and Rewriting
•  Google Webmaster Tools
•  Sitemap Creation
•  Robots.txt File Creation
•  Google Updates and their effects in website Rankings.
•  On page Optimization strategies
•  Anchor Text back link generation techniques
•  White hat and Black Hat SEO Techniques
•  SEO plans and Strategies for local and Global Customers
•  SEM ( Search Engine Marketing )
•  Introdcution to Free and Paid Marketing
•  What is Search Engine Marketing?
•  What is Link Building
•  Advantages and Disadvantages of Link Building
•  Diference Between Search engines and Directories
•  Directory Submission Techniques
•  Classified Postings
•  Press Release Postings
•  Article Posting Techniques
•  Forum Postings
•  Advantages and Disadvantages of Forums
•  How and when to Participate in Groups
•  Trade Fairs and Trade lead Postings
•  Participating in Questions and Answers sites
•  SEO plans and Strategies for local and Global Customers
•  What are Do Follow and No Follow Links
•  Link Wheel Techniques
•  Video Marketing
•  Image Marketing
•  SMO ( Social Media Optimization )
•  Introduction to socail media optimization and Social Media Marketing
•  How to Google Plus Accounts
•  Tips and Strategies in Promoting Your Website in Google Plus Accounts
•  Twitter Marketing
•  Facebook Marketing
•  Facebook for Business , Advantages and Disadvantages
•  Linkedin Account creation and Linkedin Marketing
• Social Bookmarking Sites
• Advantages and Disadvantages of Submitting your website to Social bookmarking Sites
• Pinterest , Stumbleupon, Reddit, Delicious promotion and Marketing
• Document Sharing Websites
• PPC ( Pay Per Click )
• Introduction to Paid Marketing
• Google Adwords Account Creation
• Types of PPC Campaigns
• Adgroup and Keyword Setup Plans
• PPC Bidding Strategies
• Quality Score Optimization
• Google Adwords Ad Formats
• Search Ads and Display Ad Campaigns
• Ad Convertion Techniques
• Keyword Planner Tools
• Dispaly Planner Tools
• Convertion Tracking
• Guidlines to Adwords Certification
• Pay Per Click, Pay Per Conversion, Pay Per Acquizition
• Google Adsense
• Online Advertising Networks
• Blog Marketing
• What is a Blog
• Difference Between a Blog and a Websites
• How to choose Blogs
• How to market your products and services through your Blogs
• Advantages and Disadvantes of Blogs
• Blog Writing Tips
• Blogging and Microblogging
• How to promote your website through Blogs
• Email Marketing
• Introduction to Email Marketing
• Advantages and Disadvantages of Email Marketing
• Designing Newsletters
• How to Create Email Messages
• How to use Thrid party Email Marketing Tools
• How to Collect Email Addresses
• Laws and Goverment Regulation in Email Marketing
• SMS Marketing
• How to do SMS Marketing.
• SMS Marketing Ideas and Tips.
• How to choose Buld SMS Marketing Companies.
• Laws and Governement Regulations in SMS Marketing
• Franchise Marketing
• Introduction to Franchise Marketing
• When to Choose Franchise Marketing
• Affiliate Marketing
• What is Affiliate Marketing
• How to choose best Affiliate Websites
• Advantages and Disadvantages in Affiliate Marketing
• Online Reputation
• Online marketing strategy
• 8 P's of Marketing
• What is Online reputation management
• Why business needs online reputation
• Project and Case Studies of Brands
• What is Google Bombing
• Feedburner Marketing Techniques.
• How to define Your Target Area and Market Segmentation
• How to choose a right Hosting Company
• How to make your website Mobile Friendly
• Article marketing
• Social events creation techniques
•  Benefits of doing Digital Marketing Training at Zerobug Academy.
• Our Trainer is having more than 10 Years of Experience.
• Digital Marketing Interview Questions will be provided for Students.
• Resume Preparation.
• Course Completion Certificate.
• Live Projects for all students after completion of Course.
• Placement Assistance after completion of Course.