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Digital Marketing Course in Pune -Smart Mentors -Trainwick
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Digital Marketing Course

Digital Marketing Course - Smart Mentors

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Course Description

Digital Marketing – Overview

Digital marketing is the promotion of products or brands via one or more forms of electronic media. Digital marketing is often referred to as online marketing, internet marketing or web marketing.

Digital marketing has been around for quite some time but it hasn’t been very well defined. We tend to think that digital marketing encompasses banner advertising, search engine optimization (SEO) and pay per click. Yet, this is too narrow a definition, because digital marketing also includes e-mail, voice broadcast, fax broadcast, blogging, podcasting, video streams, wireless text messaging, and instant messaging. Digital marketers also measure success of campaigns. A number of user engagements can be tracked such as impressions, clicks, website hits, leads, and actual purchases. In as much, digital makes it easier than traditional media to track Return on Investment (ROI), helping marketers to see the efficacy of their campaigns and make better decisions for optimization and the future.

Digital marketing is taking place of all other types of marketing since the very first day of its invention. Just few years ago there was a very limited scope of digital marketing because of the market size but today the size of a digital market is in zillions. In the coming years, the size of the digital market will increase further which will affect the other markets enormously. Yes! digital marketing has a very wide scope.

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Institute Overview

Smart Mentors
Pune, Maharashtra, India
7 Current Posted Courses

Smart Mentors is an innovative Web Education Institute by Smartinfosys.net, a well-known name in Website Design and Development Industry. We are here to change the landscape of Web Education by providing industry-driven courses meant to kick start yo... Read More

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