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Digital marketing embraces every marketing effort that makes use of the internet or any other electronic device. With the ever-increasing integration of digital platforms into marketing strategies and in our everyday lives with people using more digital devices rather than physically visiting shops, campaigns pertaining to digital marketing are becoming more and more productive and predominant. By opting for a digital marketing course, you can rank businesses in the online channels by using ubiquitous digital communication channels like search engines, ecommerce, email marketing, social media, display advertising, etc. to hook up prospects and retain existing customers.