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Digital Marketing in Dehradun -TECHGURU – Master of it -Trainwick

Course Detail

Digital Marketing

Digital Marketing - TECHGURU – Master of it


Course Detail


Course Description

  • Module 1 - Introduction
  •  
  • Introduction to Digital Marketing
  •  
  • Basic Description SEM, SEO, SEA, SMM, SMO, SMA, PPC, Affiliate Marketing, Email Marketing
  •  
  • Search Engine Basics
  •  
  • Major Search Engines
  •  
  • Web Ranking
  •  
  • Ranking algorithms
  •  
  • Page Ranks
  •  
  • Web Designing Basics
  •  
  • WYSIWYG Editors

    • Module 2 - Search Engine Optimization (SEO)

    • SEO - On Page Optimization
    •  
    • Initial Site Analysis
    •  
    • Competition Analysis
    •  
    • Keyword Research
    •  
    • Keyword Density Analysis and Placement
    •  
    • Title/Description/Keywords & Various Other Meta Tags Development
    •  
    • Site (URL) Structure Analysis
    •  
    • Web Designing Basics and WYSIWYG Editors
    •  
    • URL renaming/re-writing
    •  
    • Content Development Check
    •  
    • Brief Keyword Competition Review
    •  
    • H1, H2, H3 Tags
    •  
    • Anchor Text
    •  
    • Existing Web Content Optimization
    •  
    • Image Optimization
    •  
    • Use of robots.txt
    •  
    • HTML Validation
    •  
    • Doorway Pages
    •  
    • Invisible Text
    •  
    • Cloaking
    •  
    • Creation of XML / HTML / ROR / Text Sitemaps
    •  
    • Submitting sites to Google and Yahoo Webmasters
    •  
    • Canonical / 404 Implementation
    •  
    • Google Sitemap Creation
    •  
    • Yahoo Sitemap Creation
    •  
    • Competitor Analysis & Monitoring
    •  
    • Google Webmaster Account Setup and management
    •  
    • Google Analytics (Statistics) setup and management
    •  
    • Creating of Favicons

    • SEO - Off Page Optimization
    •  
    • Search Engine Submission
    •  
    • Directory Submission
    •  
    • DMOZ Submission
    •  
    • Article submission
    •  
    • Alexa Insights
    •  
    • Google Hot Trends and Insights
    •  
    • Google Business centre submissions
    •  
    • Press Release Submission
    •  
    • Content editing & Content Rewriting

    • Direct Link Exchange / Direct Link Building

    • One-Way

    • Two-Way / Reciprocal / Link Exchange

    • Three-Way

    • Leveraging Local Search
    •  
    • Google Mapping/Listing
    •  
    • Press release news syndication
    •  
    • RSS (Really Simple Syndication)
    •  
    • Local and regional search engine indexing
    •  
    • Forum Posting & Posting Free Classifieds
    •  
    • Yahoo Answer Link Building
    •  
    • Linked in Link Building Strategies
    •  
    • Online Reputation Management
    •  
    • Social Book Marking
    •  
    • Video Optimization

    • Black Hat / Grey Hat / White Hat SEO

    • Latent semantic indexing

  • Sandbox Effect
      • SEO Reporting

    • SEO - Essential Tools:-
    •  
    • Google Keyword Tool
    •  
    • Word Tracker
    •  
    • Keyword Spy
    •  
    • Keywords Position Checker
    •  
    • Keyword Density Checker
    •  
    • Meta Description Creation
    •  
    • Google Analytics
    •  
    • Stats Counter

      • Module 3 - Search Engine Advertising (SEA)
      •  
      • Category - Search Engine Marketing (SEM)
      •  
      • Category - Pay Per Click (PPC)
      •  
      • SEO vs PPC
      •  
      • Landing Pages
      •  
      • Tracking Bounce Rates and Conversions
      •  
      • Landing Page Optimization
      •  
      • Testing Landing Pages

      • SEA - Google Adwords
      •  
      • Introduction to Online Advertising and Adwords
      •  
      • Adwords Account and Campaign Basics
      •  
      • Adwords Ad Formats
      •  
      • Policies and Ad Quality Issues
      •  
      • Adwords Targeting and Placement
      •  
      • Adwords Bidding and Budgeting
      •  
      • Optimizing Performance
      •  
      • Display Advertising on the Google Display Network and Mobile Advertising
      •  
      • Performance Monitoring and Conversion Tracking
      •  
      • Overview of Local Business Listings and Maps
      •  
      • Selling and Representing Adwords

    • SEA - Microsoft AdCenter (Bing Ads)
    •  
    • Introduction to Microsoft AdCenter
    •  
    • Editorial Guidelines
    •  
    • Landing Page Relevance and Quality Guidelines
    •  
    • Intellectual Property Guidelines
    •  
    • Click Quality
    •  
    • Getting Started - Accounts and Campaigns
    •  
    • Microsoft AdCenter Targeting
    •  
    • Microsoft AdCenter Tracking Performance
    •  
    • Microsoft AdCenter Optimizing Performance
    •  
    • Microsoft AdCenter Budgeting and Billing
    •  
    • Microsoft AdCenter Desktop

      • Module 4 - Social Media Optimization (SMO):-

      • Category - Social Media Marketing (SMM)

      • Introduction to Social Media

      • Advantages over other forms of Online Marketing

    • Social Media Strategy
        • SMO - Facebook:-
        •  
        • Latest trends
        •  
        • Difference between Profiles, Places, Groups and Pages
        •  
        • Social media and communications strategy
        •  
        • Open Graph
        •  
        • Frictionless sharing
        •  
        • Facebook Connect (Like, Share, Comment)
        •  
        • Facebook Pages (Creating, Managing, Retention)
        •  
        • Pages (Dos & Donts)
        •  
        • Facebook Apps
        •  
        • Measuring and Monitoring
        •  
        • Sponsored Stories
        •  
        • Facebook Places and check-ins
        •  
        • Facebook credits
        •  
        • Facebook and ecommerce
        •  
        • Advantages and challenges

        • SMO - LinkedIn:-
        •  
        • Introduction to LinkedIn
        •  
        • Creating the right profile & settings
        •  
        • Increasing reach and visibility
        •  
        • Linkedin Groups
        •  
        • Answers, events, messaging & testimonials
        •  
        • Company Pages

        • SMO - Twitter
        •  
        • Introduction to Microblogging & Twitter
        •  
        • Twitter Demographics
        •  
        • Use for reputation, promotion, sales, conversing, listening, research
        •  
        • Business examples: E-commerce, Support (listening and responding), PR, Image
        •  
        • Who to follow
        •  
        • Tweeting (Responding to others, RT, HashTags, Direct Messages)
        •  
        • Tracking Code
        •  
        • Ghost writers and the importance of disclosure
        •  
        • Twitiquette
        •  
        • Advertising – tweet for pay
        •  
        • Twitter Lists
        •  
        • Twitter Account Promotion
        •  
        • Searching tweets and users
        •  
        • Measuring Influence
        •  
        • Tools

        • SMO - YouTube
        •  
        • Online video – content is king
        •  
        • Viral’ films and brand
        •  
        • Defining your goals, metrics and budgets
        •  
        • Social sharing, comments and reviews
        •  
        • Getting an audience
        •  
        • Creating and managing an account
        •  
        • Using Ads inside Videos
        •  
        • Promoting Youtube Videos

      • SMO - Google+
      •  
      • Setting Social Objectives
      •  
      • Social Strategies & Tactics for Google+
      •  
      • +1s & Sharing
      •  
      • Integration with your site
      •  
      • Promoting a Brand on Google+
      •  
      • Tools
      •  
      • - URL Shortening Tools

      • Module 5 - Online PR, News & Reputation Management
        • Category - Social Media Marketing (SMM)
        •  
        • Introduction to Online Press Releases
        •  
        • Handling the Press - the golden rules
        •  
        • Successful Marketing and PR Strategies
        •  
        • Press releases that work
        •  
        • Organizing 1-2-1 press interviews
        •  
        • Using pictures effectively
        •  
        • Sourcing PR information
        •  
        • Market research for PR use
        •  
        • Introduction to Online Reputation Management
        •  
        • Generating Buzz
        •  
        • Five Stars at Customer Review Sites
        •  
        • Tips for ensuring your happy customers spread the word.
        •  
        • Ensure your customers defend you from a bad review.
        •  
        • Responding to negative reviews
        •  
        • Reducing negative reviews
        •  
        • Blogging for Brand Control
        •  
        • Social Networking Meets Reputation Management

          • Module 6 - Social Media Advertising (SMA)

          • Category - Social Media Marketing (SMM)

          • Category - Pay Per Click (PPC)

          • SMA - Facebook:-
          •  
          • Communicating Value of Display on Facebook
          •  
          • Plan a Campaign
          •  
          • Generate Creatives
          •  
          • Implement a Campaign and Ad Groups
          •  
          • Measure Performance
          •  
          • Optimize and Refine

          • SMA - LinkedIn
          •  
          • Communicating Value of Display on LinkedIn
          •  
          • Plan a Campaign
          •  
          • Generate Creatives
          •  
          • Implement a Campaign and Ad Groups
          •  
          • Measure Performance
          •  
          • Optimize and Refine

          • SMA - Twitter
          •  
          • Communicating Value of Display on Twitter
          •  
          • Plan a Campaign
          •  
          • Generate Creatives
          •  
          • Implement a Campaign and Ad Groups
          •  
          • Measure Performance
          •  
          • Optimize and Refine

        • SMA - YouTube
        •  
        • Communicating Value of Display on YouTube
        •  
        • Plan a Campaign
        •  
        • Generate Creatives
        •  
        • Implement a Campaign and Ad Groups
        •  
        • Measure Performance
        •  
        • Optimize and Refine

        • Module 7 - Email Marketing
        •  
        • Email Service Providers (ESPs)
        •  
        • Planning and delivering email campaigns
        •  
        • Online Customer acquisition
        •  
        • Encouraging web visitors to subscribe
        •  
        • Crafting effective registration processes
        •  
        • Customer r
          • retention strategies
          •  
          • Choosing frequency schedules
          •  
          • Creating effective email campaigns
          •  
          • Understanding conversion and performance metrics
          •  
          • Inbox Delivery
          •  
          • Reducing abandonment and bounce rates
          •  
          • Structured approaches to testing
          •  
          • A/B and Multivariate testing
          •  
          • Analyzing test results
          •  
          • Important Laws on Email Marketing

            • Module 8 - Web Analytics:-

            • Google Analytics
            •  
            • Setup
            •  
            • Installation techniques
            •  
            • campaign tracking & Analysis
            •  
            • Interpreting essential website data
            •  
            • Motion Charts
            •  
            • Advanced Segmentation
            •  
            • Custom reporting
            •  
            • Advanced Filters
            •  
            • Clicky
            •  
            • Getclicky.com Setup
            •  
            • Real-time Statistics
            •  
            • Click usage
            •  
            • A/B Testing
            •  
            • Optimizely
            •  
            • Visual Website Optimizer

            • - KPI ANALYSIS

            • - Multivariate testing

            • - Internal Search Analytics

            • - Website Surveys

          • - Multi-channel analytics

          • Module 9 - Content Marketing
          •  
          • Digital content
          •  
          • Microsites
          •  
          • White papers
          •  
          • Webcasts/webinars
          •  
          • Podcasts
          •  
          • Video portals
          •  
          • Interactive online
          •  
          • Events

          • Module 10 - Mobile Marketing
          •  
          • Introduction To Mobile Marketing
          •  
          • Mobile Marketing Definition
          •  
          • Mobile Marketing Association (View)
          •  
          • Components Of Mobile Marketing
          •  
          • Ways To Do Mobile Marketing
          •  
          • Fast Facts On Mobile Marketing
          •  
          • Push & Pull SMS
          •  
          • Introduction To WAP
          •  
          • WAP Campaign Operations
          •  
          • Voice Portal
          •  
          • Mobile Gaming
          •  
          • Mobile Contest Hosting
          •  
          • Advertorial Ring Back Tone
          •  
          • Static Mobile Ad Formats
          •  
          • Dynamic Mobile Ad Formats
          •  
          • Mobile Mark
            • Marketing Ecosystem
            •  
            • Best Practices

            • Module 11 - Google Adsense
            •  
            • Introduction to Google AdSense
            •  
            • Google AdSense Program
            •  
            • Google AdSense Approval Process
            •  
            • Google AdSense Secrets
            •  
            • How to Get Relevant AdSense Ads
            •  
            • Google AdSense Ad Format Sizes
            •  
            • High Paying sites on AdSense
            •  
            • Making Money with Google AdSense
            •  
            • Google AdSense Ad Colors
            •  
            • Google AdSense Revenue Sharing
            •  
            • Google AdSense Optimization Tips

            • Module 12 - Blogging
            •  
            • Blogs Creation
            •  
            • Blogs Submission
            •  
            • Blogs Promotion
            •  
            • Blogs Weekly Postings
            •  
            • Blogs Commenting

            • Module 13 - Affiliate Marketing
            •  
            • Basics of eMarketing
            •  
            • Understanding Affiliate Marketing
            •  
            • Intelligent Keyword Research & Analysis
            •  
            • Choosing Right Products: ClickBank, CJ
            •  
            • Choose The Right Domains & Hosting Provider
            •  
            • Banners / Promos / Discounts
            •  
            • Building Affiliate Pages Using CMS
            •  
            • Marketing Mix: SEO / PPC / SMM
            •  
            • Email List, Autoresponders
            •  
            • Campaign Measurement and Tracking
             

Institute Overview

Dehradun, Uttarakhand, India

What is teaching? A good teacher is who? Who has a vast knowledge of his field? Yes, vast knowledge of the concerned field is necessary for a good teacher but this is not the main requirement. A teacher with vast knowledge can be the worst teacher. T... Read More

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