Course Detail

Course Description

Digital Marketing is a process of reaching targeted audience using Digital Media & latest Technology. This involves many strategies to accomplish the same.

 Digital Marketing Professional uses different modules depending on the requirement.

 The purpose of Digital Marketing is to get the Targeted Visitors (We call Traffic) to our web-page

 “The more traffic we get to our weg page the more money is generated”

The following are the important modules are covered in the training:

1. Introduction
2. SEO – Search Engine Optimization
3. SEM – Search Engine Marketing
4. SMO – Social Media Optimization
5. SMM – Social Media Marketing
6. Email Marketing
7. Analytics & Reports
8. Blogging & WordPress
9. Affiliate Marketing

Who Can Benefit From Digital Marketing Training.

1. Job Seekers – They can learn DM (Digital Marketing) and be future ready.
2.  Start-up – Owners – This helps them to reach more targeted audience and cope up with the competition.
3. Sales/Marketing Professionals – DM Training boosts their sales hence wonderful career.
4. Business Owners – This helps them to reach more targeted audience and cope up with the competition.
5. Housewives – DM can create an opportunity to earn working from home (No experience required).
6.  Working Professionals – Can create an opportunity to start a parallel income stream without leaving their current job.
7. Freelancers – DM Training can helps them to reach their targeted audience (Business Owners) and generate more revenue.

Our Core Selling Points:

1. Training Covers all modules with Live Projects in different Categories (will be our websites).
2. Even after their course completion, we will keep them update with future DM methods, tips & techniques for next 3-5 years till they Master DM.
3. Life Time Support for every student. They can connect to me for their doubts/questions anytime. I am available via Skype, Chat, Blog etc…

 SYLLABUS

1.Introduction

• Digital Marketing and Basics
• What is Digital Marketing?
• Digital marketing Modules (SEO, SEM, SMO, SMM, Email Marketing etc..).
• Benefits of Digital Marketing.
• How Search Engine Works?.
• Ranking Factors.
• Latest search updates and predictions.
• Career Options After Digital Marketing Training.

2.Search Engine Optimization

• Introduction to Google and SEO
• Understanding the SERP and Search Operators
• Search algorithm updates
• Panda, Penguin and Hummingbird Updates
• Advantages of SEO
• Types of SEO – Introduction to On Page Optimization and Off Page Optimization
• Complete On-Page Optimization Process
• Complete Off-Page Optimization Process

3.Search Engine Marketing

• Introduction to Search Engine Marketing (PPC, Pay Per Click)
• Introduction to Google Adwords and Keyword Tool.
• Keyword Research using Google’s Keyword Planner
• PPC Campaign Management
• Campaign Strategies.
• Strategies to Save Cost of PPC Campaigns.

4.Social Media Optimization

• Introduction to Social Media Optimization.
• Digital Marketing Using Social Media.
• Social Media for Quality Backlinks.
• Social Media for getting traffic.
• Social Media Optimization Tips & Techniques.
• Benefits of Social Media Optimization & Many more.

5.Social Media Marketing

• Introduction to Social Media Marketing.
• Digital Marketing Using Social Media Marketing.
• Campaign Management in Social Media.
• Social Media Marketing Tips & Techniques.
• Benefits of Social Media Marketing & Many more..

6.Analytics & Reports

• Introduction to Analytics & Reports.
• Installing Analytics: How to install, Implement the code on different sites.
• Analyzing Reports For Digital Marketing Strategies.
• Downloading Reports and Graphs.
• Benefits of Analytics & Reports.
• Introduction to Google Search Console (Earlier Web Mastertool)
• How to Use Google Search Console.
• Benefits of Google Search Console.

7.Blogging & Web Designing

• Introduction to Blogging & Web Designing.
• Introduction to Blogger (Unlimited Free Websites from Google)
  • How to start a free websites from blogger.
  • Working with Blogger (Designing, Customizing, User Management, Ad Code placement etc..)
• • Introduction to WordPress – SEO Friendly CMS (Content Management System)
  • How to start with WordPress.
  • How to Install WordPress for Own Domain.
  • Creating Corporate, E-Commerce Websites and Blogs using WordPress.
  • How to manage WordPress Sites using Plug-ins.
  • WordPress Optimization.
  • How to Design A Blog (Using Blogger & WordPress)

8.Affiliate Marketing

• Introduction to Affiliate Marketing
• How to Start Affiliate Marketing
• Advantages of Affiliate Marketing
• How to convert visitors into customers and many more…

9.Email Marketing

• Introduction to Email Marketing
• How to Start Email Marketing
• Advantages of Email Marketing
• Email Marketing Strategies for Digital Marketing Campaigns.

Value Added Benefits from Us

• Earning Opportunity From Home
• 100% Placement Assistance
• Online / Classroom Training Available
• Live Projects to Practice
• Covers The Most Advanced Topics on Digital Marketing
• Free Software Installation
• Interviewing Skills & Be Job Ready
• Google Certification
• The Most Advanced Topics in All Modules.
• Latest Software/Tools to Master Digital Marketing.
• How to Plan Digital Marketing Strategies.
• How to Execute Digital Marketing Project successfully.