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Digital marketing refers to the promoting of products and services through the internet. Just as the traditional marketing, the goal is to create the awareness among the brands and products among the public. Before the digital marketing came into the market, the business was carried offline strategies. These included billboards, newspapers, direct mails, advertising the products and so on. If the products are too sold to the customer locally, the newspaper and radio’s are the best, but for the products to be developed globally, digital marketing is the best in the market. Digital marketing can be achieved through tweets; podcasts etc and 45% of the population can be achieved through digitally. They can ace the products sell and buy long term than the other devices and it can also build the connection globally as well as locally.