Course Detail

DIGITAL MARKETING TRAINING OBECTIVE

The main objective of this training is to develop understanding the digital marketing techniques through various modes like social media, google adwords, search engine optimization, online advertising and promotions via emails and mobile apps The student will be able to write effective blogs, analyze the optimum medium to be used in digital marketing for a product at end of the session. This will enable the candidate to be effective and innovative with digital marketing for any type of marketing interview with any company including MNCs.

NEED TO LEARN DIGITAL MARKETING

In the current world where the offline media is colliding with online media and the changes in lifestyle, it is imperative that digital marketing gets more effective and acknowledged. The advertising at finger tips is more easily accessed by the new age generation. However the earlier generation still has a preference towards the offline medium of advertising, the reach is higher in digital medium. In upcoming times, digital medium is anticipated to surpass other modes of communication of ideas. With multiple job opportunities in the area, it is important to learn digital marketing for freshers and even for experienced professionals.

‘DIGITAL MARKETING’ AT PRSOFTWARE

We have taken several steps to be the Best Digital Marketing classes in Hyderabad which include professional trainers, enhancing the quality of training and research, deepening our engagement with the alumni and the right guidance. We emphasize on internet marketing and social media alongwith the branding importance and ideas. We endeavor to be the best digital marketing training institute in Hyderabad and cater to all segments with our professional team of trainer. Our trainers are working professionals from various MNCs who help you make yourself better on professional facade.

Course Content

MARKETING FUNDAMENTALS

• Fundamentals of marketing
• Digital marketing and its modes

IMPORTANCE OF BRANDING AND PROMOTION

• Fundamentals of brand positioning
• Marketing communications
• International branding and communication
• Building and implementing promotional strategy

SPECIALIZING IN SOCIAL MEDIA AND CONTENT MARKETING

• Content marketing
• Paid advertising in social media
• Community management

WEB MARKETING

• Designing and building web presence
• Search Engine Optimization (SEO)
• Social Media marketing
• Digital Display advertising
• Cross promotion techniques
• User nurturing
• Blog writing

MARKETING ANALYSIS AND STRATEGY

• Web analytics
• Data identification and collection
• Data Integration
• Predictive analytics
• Defining a digital marketing strategy