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competitor analysis competitor analysis - NSIM

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Competitor analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors. This analysis provides both an offensive and defensive strategic context to identify opportunities and threats. Profiling combines all of the relevant sources of competitor analysis into one framework in the support of efficient and effective strategy formulation, implementation, monitoring and adjustment.

Competitor analysis is an essential component of corporate strategy. It is argued that most firms do not conduct this type of analysis systematically enough. Instead, many enterprises operate on what is called "informal impressions, conjectures, and intuition gained through the tidbits of information about competitors every manager continually receives." As a result, traditional environmental scanning places many firms at risk of dangerous competitive blindspots due to a lack of robust competitor analysis.

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NSIM
New Delhi, Delhi, India
28 Current Posted Courses

National School of Internet Marketing provides you maximum opportunities to earn high erudition which assist you to mould a considerable career in Digital Marketing. Online /Internet marketing industry will be a child’s play when you have compl... Read More

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