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Certified Digital Marketing Course in Patna -DIGITAL VIDYA -Trainwick

Course Detail

Certified Digital Marketing Course

Certified Digital Marketing Course - DIGITAL VIDYA


: 1000 INR - 5000 INR

Course Detail


Course Description

Reasons to take a Digital Marketing Course

Digital Marketing is a mandatory skill for a large number of professional roles in the industry today in departments such as Marketing, Public Relations, Branding and HR. Through our Digital Marketing & other Courses, Digital Vidya has trained 38,000+ entrepreneurs, professionals, and students since 2009.

Here are the key reasons for which people take our Digital Marketing Course:

  • Marketing Professionals: Upskilling
  • Professionals in Other Roles: Upskilling, Career Shift, Freelancing
  • Business Owners & Entrepreneurs: Promote Business, Manage Agency
  • Digital Marketing Professionals: Career Growth
  • Students & Freshers: Job, Freelancing
  • Upskilling50%50%
  • Getting a Job75%75%
  • Freelancing25%25%
  • Business Promotion15%15%

Curriculum of Our Digital Marketing Training Program

Digital Marketing is a vast and expanding subject. Being both an art & a science, the syllabus of Digital Marketing Courses must keep being updated. The regular updates keeps this Digital Marketing Program a league apart from that of other Digital Marketing Institutions.

In this Certified Digital Marketing Master program, commonly called the CDMM course, our approach to Digital Marketing training is exhaustive. You will learn various techniques of Digital Marketing through a series of 44 Modules.

The number of modules in this Digital Marketing course for each domain will vary based on the importance and effectiveness of each domain. Each module will typically be delivered in one week. For you to learn all the modules of Digital Marketing in the duration promised, we will conduct multiple online classes every week.We believe that taking up an Digital Marketing Course is the best way to get trained in the Digital Marketing space. 

Digital Vidya’s experience in the training industry since 2009, along with the apparent requirements of learning Digital Marketing make the case clear for the CDMM course to be the best in the industry. Since, all of the research and application on Digital Marketing takes place online, you have to be on this platform to learn.  

Introduction to SEO

 

How do Search Engines work?
  •  Indexing & Crawling Basics
  • Optimizing Crawl Budget
  • Intro to SEO
Organic Search vs. Paid Search Results
  • Anatomy of a Search Result (Search Snippet)
  • What is On-page SEO (Content, Architecture, HTML)?
  • What is Off-page SEO/Link Building (Social, Content-based, PR)?
Keyword Research
  • Finding Seed Keywords: Mind Map for Keyword Research
  • Using Wikipedia, Forums for Keyword Research
  • Keyword Research Process – Identify Seed Keywords, Collect Metrics, Map Keywords
  • Google Keyword Planne
  • HTML Basics
    • Web Page Basics: What is HTML, JavaScript,CSS
    • Basic HTML Tags to create a web page
    • HTML Tags for SEO: Title, H1, META Tags, IMG, A
    On-page SEO Elements
    • Crawling: XML, HTML Sitemaps, Robots.txt
    • Content Clusters (Creating SEO-based content)
    • Negative on-page to avoid
    Technical SEO
    • URL Architecture
    • Page Speed Analysis (GTMetrix / YSlow / Google Page Speed Insights)
    • 301 Redirects
    Mobile SEO
    • App Store Optimisation
    • Mobile Websites: Responsive, Adaptive, Dynamic
    • Optimizing for Voice Search
    Schema markup
    • What is Schema & Why is it relevant to SEO.
    • Schema Types – Micro, JSON-LD
    • Common JSON Schema Tags – Organisation, Website, Blog Posting LocalBusiness
    • How Schema shows up in SERPs

    Off-page SEO

    Link Building
    • What is Link Building
    • Link Building Tactics
    • Manual Link Building Process
    • Link Building Metrics
    Social SEO
    • Quora
    • YouTube Video SEO
    • Slideshare, Scribd and other Social Channels for SEO
    Local SEO
    • What is Local SEO, Pigeon Update
    • Google My Business, Bing Places
    • Local Pages on your website
    • Local Listings/Citations
    Backlink Audits using SEMrush.com
    • Backlink audit of one website
    • How to audit backlinks of competitors and gain insights?

    SEO Audit, Tools, Measurement

     

    SEO Audits
    • What are SEO Audits?
    • Different Types of SEO Audits
    • Complete SEO Audit with Checklist – Screaming Frog SEO Spider, SEMRush Backlink Audit, Page
    • Speed Audit with GTMetrix / Google Page Speed Insights, Mobile Site Audit
    • Google Search Console
    Algorithm Updates
    • History of Google Algorithms
    • Panda, Penguin, Pigeon, Caffeine updates
    • RankBrain and the Future of SEO
    Measurement with Google Analytics
    • Basics of Google Analytics
    • SEO Metrics to Measure – On-page, Off-page, Technical
    • SEO Reporting
    SEO Resources, Careers in SEO
    • Top Blogs to follow for SEO
    • Free Learning Resources – Moz, Google Analytics
    • A career in SEO
    • Hands-on Digital Marketing Assignments

      The real value of this Digital Marketing Online Course at Digital Vidya lies in its hands-on assignments. The course assignments are divided into Module and Case Study assignments. Successful completion of our Digital Marketing Course with these assignments makes your Digital Marketing Training all the more practical.

      While you start your journey to learn online marketing by working on your own blog (newly created with our help/ existing), Digital Vidya ensures that you apply whatever you learn to develop and grow it. This makes the course a lot more meaningful than any other random web marketing training available in the market.

      Digital Marketing Module Assignments

      Note: The following list is not comprehensive. We keep adding new assignments to our Digital Marketing Course regularly.

      BUILD & PROMOTE YOUR BLOG

      Just after the registration, the participants are requested to register their already existing blogs/businesses. For those without an existing online property, it is mandatory that they build one. For this, we help them through our Build Your Blog course which is a 2-hours long course. We also have a self-paced course with 6 Pre-Recorded lessons on ways to Promote Your Blog.


      Build Your Blog

      Duration: 2 Hours

      Assignment Promises

      • Decide the topic of there blog
      • Buy domain name or take free sub-domain name from Digital Vidya
      • Host Blog on AWS and add $ 100 credit provided by Digital Vidya
      • Import 5 blog posts based on their blog topic from other websites
      • Update theme and Logo. Create an email for their domain.
      • Install all necessary plugin including Google Search Console, Google Analytics, Discus, Author Ta

       

      Promote Your Blog

      Duration: 5 Hours

       

      Assignment Promises

      • Write your first blog post + SEO
      • Social Media Profiles and Content Sharing
      • Promoting the blog through E-Mails
      • Promotions via Facebook Ads
      • Traffic Analysis using Google Analytics
      • Creating a Content Strategy
      SEARCH ENGINE OPTIMIZATION (SEO)
      SEARCH ENGINE MARKETING (SEM)
      SOCIAL MEDIA MARKETING (SMM)
      EMAIL MARKETING
      INBOUND MARKETING
      WEB ANALYTICS

      Digital Marketing Case Study Assignments

      Digital Vidya has identified top Digital Marketing Campaigns in recent times. We have worked with the implementation team of each of these campaigns and designed 60 hours of Case Studies & Exercises. All this information gathering lets us create profound & interesting assignments for our Digital Marketing course. This length & breadth of research is not usually seen in other digital marketing courses.

      You will create a Business Case Solution in each individual exercise and work on it. A practical learning experience to reap benefits from a Digital Marketing training program can’t get better than this. The practicality of this program makes it one of the best Digital Marketing courses out there.

      Note: The following list is not comprehensive. We keep adding new assignments to our digital marketing course regularly.

      SEO Case Study: ICICI Bank

      icici bank 6c15795a8c9497cf7e7a4dfda1955cef

      Duration: 20 hours

      Learning Outcomes

      1. Gain competency in improving search engine rankings of your website content and blogs.
      2. Implement Learn to get your content indexed in search engines frequently.
      3. Learn to analyze which web pages are working well and which need improvement.
      4. Research and shortlist best keywords to make your content searchable.

      Tools you will Learn

      1. Google Analytics
      2. Google Keyword Planner
      3. Google Search Console
      SEM Case Study: Carwale
      Social Media Marketing: Cadbury Dairy Milk
      Email Marketing Case Study: Microsoft
      Inbound Marketing Case Study: Myntra
      Web Analytics Case Study: Puma
       
       

      Upcoming Digital Marketing Training Schedule

      Note: We have a best-in-class digital marketing course which delivers the core modules in a physical Classroom training format. However, due to pandemic and government regulations, all our classroom centres are not operational. Digital Marketing Course is also delivered in the online classroom format.
      Other offline centres in India: Delhi (Malviya Nagar, Paschim Vihar, Preet Vihar, Vishwavidyalaya), Bangalore, Gurgaon, Ghaziabad, Hyderabad, Kolkata, Pune, Mumbai, Lajpat Nagar, NSP 

       

      Free Digital Marketing Tools Worth INR 72,000+

      Tools Bundled in Our Digital Marketing Course

      A wide range of Digital Marketing tools are covered in this Digital Marketing course. Digital Vidya has partnered with the best industry players to offer you an exclusive set of paid Digital Marketing tools absolutely free of cost for the participants. You do not need to pay any extra fee apart from the regular course fee for getting access to these tools. The access duration of these paid tools will range between a few weeks to a few months.

      Using these tools will make your learning & understanding of real-time challenges in Digital Marketing all the more vivid. Helping you use the accepted tools of the real-industry makes your digital marketing course practical & applicable. This is an additional feature that puts us apart from other Digital Marketing Institutes.

Institute Overview

Patna, Bihar, India

About Digital Vidya   Digital Vidya is Asia’s leading professional training company focusing on imparting new-age skills to individuals & organizations. Since 2009, over 61,000+ professionals (including CXOs) from 16,... Read More

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