Course Detail

Course Description

Module 1: Understand the Business & It’s Operation.

“You Can’t Imagine The Marketing Strategy Without Knowing The Business & It’s Operations”

• Overview of Business & Operations.
• How to Make USP For Product & Services.
• Analysis of Pricing Factors.

Module 2: Introduction of Marketing & Digital Marketing

• What Is Marketing.
• What is Mix Marketing & 7P’s of Marketing.
• Way of Marketing.
• What Is Digital Marketing.
• Why Digital Marketing
• Learn About Way of Digital Marketing.
• Learn About Digital Marketing Channels & Platforms.
• Difference in Promotions & Advertisement in Digital Marketing.
• What is Organic & Paid Promotions?
• Understand the Digital Marketing Strategy Making Process.

Module 3: Concept of Branding

• What is Branding.
• Process of Branding.
• How Branding Helps in Marketing.
• How Branding Increasing the Sales.

Module 4: Graphic Designing For Promotions

• What is Graphics Designing.
• Importance of Graphics in Digital Marketing.
• Way to Make Graphics for Promotions.
• Way of Finding Free Stock Photos.

Module 5: Content Writing, Website Planning & Creation

• About WordPress Website building Concept.
• Basic Concept of Content Writing.
• How to write a content for website and other post.
• Best way to optimize content writing.
• What is domain name and how to choose a domain name for your business.
• What is domain registrar. How to know about domain avaibility
• What is Web Hosting & Hosting Packages ?
• Buy Domain Name and Hosting Packages.
• What is C-panel and Configurations.
• What Is SSL?
• WordPress Installation
• Choose The Theme
• Customize The Theme
• Require Plugins Installations.
• Creating Posts and Pages

Module 6: Google My Business Listing & Local SEO.

• What Is Google My Business
• How It Will Help Us to Grow Business.
• Google My Business Free Listing Step by Step Guide.
• Optimizations Step by Step Guide.
• Post Creation and Updating Techniques.
• Learn About Others Local Search Engine & How They Helps.

Module 7: Social Media Optimizations.

• What Is Social Media Marketing
• What Are Social Media Optimizations.
• Learn About List of Social Media Platform.
• Brand Page Creation At All The Leading Social Media Platform.
• Designing Brand Page & Optimizing Brand Page

Module 8: Social Media Marketing

• Learn About Insights or Analytics Tools of All Social Media Platform.
• Fb Groups Creation & Marketing
• Fb Events Creation & Marketing
• What is Lookalike Audience.
• What is Reach And Impression.
• Paid Social Media Marketing Campaign Creation.
• Learn About Best Way to Post Photos & Videos
• What is & Why HashTags
• What is Facebook Pixels.
• How it’s Work
• Facebook Pixels Creation and Implementations

Module 9: Search Engine Optimization

• What Is Search Engine Optimizations
• How Search Engines Works
• Basics of SEO
• Type of SEO
• On-Page SEO
• Off Page SEO
• Technical SEO
• Keyword Research
• Meta tags creation
• Content Optimization
• Header Tags
• Image Optimization
• Url Optimization
• What is crawling
• What Is Indexing
• txt
• html
• xml
• Link Building Strategies
• WhiteHat SEO
• Black Hat SEO
• Social Bookmarking Techniques.
• What is AMP.

Module 10 Blogging

• Blog Setup
• Blog Design
• Blog Marketing
• Blogging Article Methods
• Tools To Create Unique Articles
• Learn About Content Plagiarism
• Automatic Backlink Setup To Blogs Using IFTTT
• Making Money From Blogging

Module 11: Google Search Console Tools

• Adding Site & Verification Process
• Crawl Errors & Stats
• Google Fetch
• Search Queries
• Structured Data
• Rich Snippets
• Data Highlights
• txt testing
• xml

Module 12: Search Engine Marketing (Google Ads Setup)

• What Is Search Engine Marketing
• Introduction of Google Ads
• Google Ads Account Setup
• How PPC works
• PPC campaign design
• Keyword research tool
• Keyword match types
• Search Advertising
• Remarketing
• Optimizing keywords, CPC, Ad Performance
• Budget, Billing, Reporting Techniques

Module 13: Email Marketing

• What Is Email Marketing?
• Importance of Email Marketing
• Getting Email ID of Any Person
• Good practices while doing Email Marketing
• Improving Inbox rates in Email Marketing
• Tools For Sending Bulk Emails

Module 14: YouTube Channel Creation & Optimizations

• Importance of YouTube Channels
• How setup YouTube Channels.
• How to optimize YouTube Channels.
• How to edit videos (Basic Concept)
• How to upload videos

Module 15: Online Reputation Management

• What is ORM?
• How to build ORM.
• How to manage ORM.
• How to manage negative ORM
• How ORM effect business.