Course Detail

PPC Course

PPC Course - DM Guru


Course Detail


Course Description

Course Duration: 4 Weeks
Batches:- Morning & EveningPay Per Click refers to the paid part of Digital Marketing Promotion. Generally, it is renamed as Google Adwords or SEM (Search Engine Marketing). PPC or Pay per click is much wider than SEM or Google Adwords. DM Guru will make you understand the different concept and offer you right guidance to execute the paid promotion independently and efficiently.The real time Google AdWords Training covers basic learning features from keywords research & analysis to Advanced version of reporting. Be it Search Network, Display Advertising or Video Marketing, DM Guru explains each test & technique through experienced industry professionals. Join Live Projects based Google AdWords Training in Gurgaon and learn to advertise on various portals like Google, Facebook, LinkedIn, Youtube. Trainers will guide the trainees from Creating an account to creating ads and to running the ads smoothly while evaluating the results.

Need of PPC Course:-

No website can perform without having visibility on Search Engine. Organic Promotion may take a time to uplift the website on the top of the searches. PPC or paid campaigns are helpful to get instant results and leads generation by enhancing branding. There are lots of search engine platforms are here like Facebook, Google, LinkedIn, YouTube and much more where variant industries are promoting their services and products. People looking to run their own business or graduates building their career in PPC should join this course to understand the activities and results thereof.

Not only the sectors, Government officials and public utilities are also looking to PPC Interns or Google AdWords professionals to generate leads to enhance brand awareness. One may work as freelancers or part time basis to earn extra income. Some start-ups have the low budget and unable to afford professional PPC Company, may hire Freelancers or part time PPC professionals to track and manage the PPC campaigns.

Who can Join PPC Course in Gurgaon:-

Anyone who is graduate and undergraduate with basic knowledge of Computer may join PPC Classes. Be it Entrepreneur, Individual, Marketing professional, Job seekers, freelancers, business owners may ask for the corporate or Live projects based PPC Training in Gurgaon with Google AdWords Certification.

DM Guru is a professionally managed organization offering training through industry professionals with certifications courses. 100% guidance and placements assistance will be offered.

Dates Timings Days Location Duration Price
3rd January 2022 11th February 2022 10AM - 1PM M.W.F
130, JMD Megapolis
20 Days
22,000
4th January 2022 12th February 2022 10AM - 1PM T.T.S
130, JMD Megapolis
20 Days
22,000
8th January 2022 3rd April 2022 10AM - 1PM S.S.
130, JMD Megapolis
20 Days
22,000

Best PPC Training Institute in Gurgaon Delhi NCR

INTRODUCTION TO PPC OR PAY PER CLICKDownload
 Lecture 1.1 Understanding PPC, Google Adwords, and SEM0m
 Lecture 1.2 Significance of PPC0m
 Lecture 1.3 Different channels of PPC like Google Bing, facebook, LinkedIn, Yahoo0m
GOOGLE PPC CAMPAIGNS0/19
 Lecture 2.1 Creating and Setting AdWords Account0m
 Lecture 2.2 Understating AdWords interface and Dashboard0m
 Lecture 2.3 Making payments on AdWords Account0m
 Lecture 2.4 Creating First Campaign, Ad group, and Ads0m
 Lecture 2.5 Managing Settings related to Bid Amount, Location, Language, Devices, Account Limit, Budget, Schedule, etc.0m
 Lecture 2.6 Understanding Different Ads Search Network, Display Network, Search & display Network, Shopping Ads, Video Advertising0m
 Lecture 2.7 Demographic bidding & Social Settings0m
 Lecture 2.8 Keywords Research & Optimisation, Understanding the types of Keywords (Broad, Broad match, Phase, Exit, Negative)0m
 Lecture 2.9 Keywords Planner Tool0m
 Lecture 2.10 Understanding each Ad Formats guidelines and creating Text Ads, Display Ads, Image Ads & Shopping Ads.0m
 Lecture 2.11 Quality Score and Its Importance0m
 Lecture 2.12 Columns Customisation & Filters0m
 Lecture 2.13 CPC & CPM Bidding0m
 Lecture 2.14 MMC Account or Multi User Access0m
 Lecture 2.15 Website Optimizer, A/B Testing, Conversion Tracking0m
 Lecture 2.16 Competitors Keywords Analysis0m
 Lecture 2.17 Landing page Creation, Optimisation, and Benefits0m
 Lecture 2.18 Click Through Rates0m
 Lecture 2.19 Multifold Reportings0m
FACEBOOK CAMPAIGNS0/12
 Lecture 3.1 Understanding Facebook and Its Importance0m
 Lecture 3.2 Basics and Advanced features of Facebook0m
 Lecture 3.3 Creation of Facebook Profile, Company Page0m
 Lecture 3.4 Do’s and Don’t of Business profile0m
 Lecture 3.5 Managing Facebook page, Inviting People to Like the pages, Building Brands0m
 Lecture 3.6 Creating Posts with Content, Images, and Videos0m
 Lecture 3.7 Driving Visitors while sharing of various related groups and using relevant “Hashtags”0m
 Lecture 3.8 Generating leads via Facebook0m
 Lecture 3.9 Creating paid campaigns and running boost with bidding and setting location0m
 Lecture 3.10 Integration of third party tools and social sites0m
 Lecture 3.11 Analysing Competitors0m
 Lecture 3.12 Reporting performance0m
YOUTUBE VIDEO ADVERTISING0/9
 Lecture 4.1 An introduction to YouTube0m
 Lecture 4.2 Creating and optimizing YouTube Channel0m
 Lecture 4.3 Creating, Optimising and Leveraging YouTube Videos0m
 Lecture 4.4 Understanding how to gain more YouTube Views & Subscribers0m
 Lecture 4.5 Supported Ad Formats, Analytics & Insights0m
 Lecture 4.6 Video Bidding CPV (Cost Per View)0m
 Lecture 4.7 Do’s & Don’t while creating YouTube Video and Channels0m
 Lecture 4.8 Building Brand0m
 Lecture 4.9 Embedding & Distributing Video for Commercial gain0m
LINKEDIN CAMPAIGNS0/7
 Lecture 5.1 Introduction to LinkedIn and its importance in business World0m
 Lecture 5.2 Creating LinkedIn Profile and Company Page0m
 Lecture 5.3 Setting LinkedIn Strategy0m
 Lecture 5.4 Basic and Advanced features – How it works0m
 Lecture 5.5 Developing networks to increase reach and visibility0m
 Lecture 5.6 Creating Posts, Writing articles and Sharing on groups0m
 Lecture 5.7 Understanding LinkedIn with different users’ perspectives0m

Comment

 
Archita Aggarwal September 4, 2018

Best digital marketing training with live project experience. Excellent place to WordPress Website Designing under professional guidance of experts. DM Guru gives in depth knowledge and makes student more confident. Awesome institute with advance technology in Gurgaon.

Institute Overview

Gurgaon, Haryana, India

WHO WE ARE DM Guru is one of the premier Digital Marketing Institutes in Gurgaon offering Expert Training based on the opportunity to work on Live Projects enhancing work experience and improving resume headline. Dm Guru is equipped with the Top SEO... Read More

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