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here are many compelling benefits of PPC advertising. Whether you’re trying to convince your boss or a client about the value of Google AdWords (or Bing Ads), there’s a powerful case to be made. Whether you’ve heard a little about PPC marketing and are curious to learn more, or you already know that you want to use PPC to market your business, but aren’t sure where to start, you’ve come to the right place! This is the first lesson in PPC University, a set of three guided courses that will teach you everything you need to know about PPC and how to make it work for you.