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Digital marketing is inclusive of many branches, including Search Engine Marketing. In the nutshell, Search Engine Marketing or SEM basically deals with all kinds of paid techniques that are used to promote and better rankings of websites on search engine results pages. SEM is very crucial for growing and existing websites alike, just like search engine optimization to increase its outreach and exposure to the target audience.
IDM brings a comprehensive certification course in Search Engine Marketing, designed in sync with the current trends and practices.