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We are living in the age of Automation. Every field is now utilizing Automation to improve workflow and efficiency, and Digital Marketing is no different. Programmatic advertising, a virtual digital marketing channel, is the automated way of buying and selling digital ad spaces. The programmatic ecosystem consists of different software applications like DSP, SSP, Ad Exchange, DMP, etc. Among the different buying & selling processes through programmatic, RTB has gained popularity among both publishers and advertisers as it helps publishers sell their remnant inventories through a real-time bidding process. In addition, advertisers can also purchase inventories as per the open market rate prevailing at that time.